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Impact Initiatives

ABURY Foundation: Empowerment in Style

by Andrea Bury
The image shows two women peering through a wall of white yarn or string, with their faces visible between the strands. * The woman on the left is wearing glasses and has her hands raised to her face as if she is trying to see something. * She is holding a ball of yarn in one hand. * Her mouth is open, suggesting that she may be smiling or laughing. * The woman on the right is also peering through the wall of yarn. * She appears to be looking at something with interest. * Her hands are not visible in this part of the image. The background of the image is a solid beige color, which helps to focus attention on the two women and their interaction with the yarn. Overall, the image suggests that the two women are engaged in some kind of creative activity or playfulness, possibly related to knitting or crochet. The image shows two women peering through a wall of white yarn or string, with their faces visible between the strands. * The woman on the left is wearing glasses and has her hands raised to her face as if she is trying to see something. * She is holding a ball of yarn in one hand. * Her mouth is open, suggesting that she may be smiling or laughing. * The woman on the right is also peering through the wall of yarn. * She appears to be looking at something with interest. * Her hands are not visible in this part of the image. The background of the image is a solid beige color, which helps to focus attention on the two women and their interaction with the yarn. Overall, the image suggests that the two women are engaged in some kind of creative activity or playfulness, possibly related to knitting or crochet.

© ABURY Foundation gGmbH

In a time where fashion often comes at the cost of ethical considerations, ABURY Foundation gives a glimmer of hope, merging style with social responsibility. Based in Berlin, this social business is a platform for handmade fair trade accessories and interior design, primarily sourced from the vibrant city of Marrakesh. All profits are re-invested in women’s and girls’ empowerment projects as ABURY aims to leverage women’s potential and support them in creating independent lives.

ABURY is deeply committed to empowering women globally, particularly in regions where gender equality is not realized. According to the ‘Global Gender Gap Report 2024,’ gender equality is still 131 years away in some parts of the world. ABURY aims to bridge this gap by strengthening women’s positions, and enabling them to lead self-determined lives.

The image depicts two side-by-side photographs of women in traditional attire, showcasing their cultural heritage. In the top left photo, a woman stands on the grassy ground, wearing a white blouse paired with blue jeans. She accessorizes with an ornate headpiece adorned with coins and holds a large clay pot or drum in her right hand. Her long brown hair cascades down her back as she gazes directly at the camera. In contrast, the top right photo features two women standing against a peach-colored wall. The woman on the left sports a vibrant red shirt with white hearts and a green headscarf, while the woman behind her wears a black jacket over a blue and green top. Both women gaze directly at the camera. Below these images, another photograph shows three women posing together in front of an orange wall. The two women in the back wear identical red shirts with white hearts, complemented by their matching headscarves. The woman in the front wears a white shirt and stands between her companions, who are embracing her from behind.

©ABURY Foundation gGmbH

Education is the cornerstone of ABURY’s social impact strategy. The brand believes that holistic education, encompassing both classical schooling and vocational training, is essential for women to achieve professional success. They provide women with the tools they need to be financially independent, from business idea conceptualization to execution.

The motto of ABURY is TOGETHER. The brand is committed to fostering an environment that encourages discourse and mutual learning, irrespective of skin color, gender, religion, age, education, or income. This commitment to inclusivity is evident in their global network, where people from diverse backgrounds can learn from and help each other.

Andrea Bury, the CEO and Founder, emphasizes that empowering women is not just a gender issue but a crucial step in preserving our planet. The leadership team, including Petra Hoffmann (CPO), Heike Janssen (Head of Finance), and Britt Hess (Head of Circle of Friends), shares this vision. They bring diverse experiences and perspectives, united by the belief that education and independence are vital for women’s self-determination.

ABURY stands out for its ethical business practices. As a registered gGmbH (NGO) all profits are re-invested in their community projects. Every manufacturing process is transparent, and the brand promotes sustainable production. This commitment to transparency not only builds trust but also educates consumers, making them an integral part of ABURY’s social mission.

ABURY is a lifestyle choice for those who believe that style and social responsibility can coexist. It’s a platform where every purchase amplifies a voice, empowers a community, and makes the world a little better, one beautiful product at a time. With its focus on women’s empowerment, holistic education, and cultural exchange, ABURY is not just shaping fashion; it’s shaping the future.

To learn more about the ABURY Foundation or to join the ABURY Circle of Friends, please visit the Website abury.org.

A large group of diverse adults and children smiling while posing together outdoors against a rocky backdrop, showcasing a sense of community and camaraderie.

©ABURY Foundation gGmbH

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