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Impact Initiatives

ABURY Foundation: Empowerment mit Stil

von Andrea Bury
The image shows two women peering through a wall of white yarn or string, with their faces visible between the strands. * The woman on the left is wearing glasses and has her hands raised to her face as if she is trying to see something. * She is holding a ball of yarn in one hand. * Her mouth is open, suggesting that she may be smiling or laughing. * The woman on the right is also peering through the wall of yarn. * She appears to be looking at something with interest. * Her hands are not visible in this part of the image. The background of the image is a solid beige color, which helps to focus attention on the two women and their interaction with the yarn. Overall, the image suggests that the two women are engaged in some kind of creative activity or playfulness, possibly related to knitting or crochet. The image shows two women peering through a wall of white yarn or string, with their faces visible between the strands. * The woman on the left is wearing glasses and has her hands raised to her face as if she is trying to see something. * She is holding a ball of yarn in one hand. * Her mouth is open, suggesting that she may be smiling or laughing. * The woman on the right is also peering through the wall of yarn. * She appears to be looking at something with interest. * Her hands are not visible in this part of the image. The background of the image is a solid beige color, which helps to focus attention on the two women and their interaction with the yarn. Overall, the image suggests that the two women are engaged in some kind of creative activity or playfulness, possibly related to knitting or crochet.

© ABURY Foundation gGmbH

In eine Welt, in der Mode oft auf Kosten der Ethik geht, bringt die ABURY Foundation frischen Wind, indem sie Stil und soziale Verantwortung vereint. Dieses Berliner Unternehmen bietet eine Plattform für handgefertigte Fair-Trade-Accessoires und Wohnaccessoires, die vor allem aus der lebhaften Stadt Marrakesch stammen. Die gesamten Gewinne fließen in Projekte zur Förderung von Frauen und Mädchen zurück, um deren Potenzial zu entfalten und ihnen ein unabhängiges Leben zu ermöglichen.

ABURY engagiert sich weltweit für die Stärkung von Frauen, besonders in Regionen, in denen die Gleichstellung der Geschlechter noch ein ferner Traum ist. Laut dem „Global Gender Gap Report 2024“ dauert es in manchen Teilen der Welt noch 131 Jahre, bis die Geschlechtergleichheit erreicht ist. ABURY will diese Lücke schließen, indem sie Frauen unterstützt und ihnen hilft, selbstbestimmt und unabhängig zu leben.

The image depicts two side-by-side photographs of women in traditional attire, showcasing their cultural heritage. In the top left photo, a woman stands on the grassy ground, wearing a white blouse paired with blue jeans. She accessorizes with an ornate headpiece adorned with coins and holds a large clay pot or drum in her right hand. Her long brown hair cascades down her back as she gazes directly at the camera. In contrast, the top right photo features two women standing against a peach-colored wall. The woman on the left sports a vibrant red shirt with white hearts and a green headscarf, while the woman behind her wears a black jacket over a blue and green top. Both women gaze directly at the camera. Below these images, another photograph shows three women posing together in front of an orange wall. The two women in the back wear identical red shirts with white hearts, complemented by their matching headscarves. The woman in the front wears a white shirt and stands between her companions, who are embracing her from behind.

©ABURY Foundation gGmbH

Bildung ist das Herzstück der sozialen Mission von ABURY. Die Marke glaubt fest daran, dass ganzheitliche Bildung – eine Mischung aus klassischer Schulbildung und praktischer Berufsausbildung – der Schlüssel für den beruflichen Erfolg von Frauen ist. ABURY gibt Frauen alles an die Hand, was sie brauchen, um finanziell unabhängig zu werden, von der Entwicklung einer Geschäftsidee bis hin zur Umsetzung.

ABURYs Motto ist: GEMEINSAMKEIT. Sie schaffen eine Umgebung, die Austausch und gegenseitiges Lernen fördert – ganz egal welche Hautfarbe, Geschlecht, Religion, Alter, Bildung oder Einkommen. Diese Verpflichtung zur Inklusion zeigt sich in ihrem globalen Netzwerk, in dem Menschen aus allen Lebensbereichen voneinander lernen und sich unterstützen können.

Das Team

Andrea Bury, Gründerin und CEO, betont, dass die Stärkung von Frauen nicht nur eine Frage der Geschlechtergleichheit ist, sondern ein entscheidender Schritt, um unseren Planeten zu schützen. Das Führungsteam – Petra Hoffmann (CPO), Heike Janssen (Leiterin Finanzen) und Britt Hess (Leiterin Freundeskreis) – teilt diese Vision. Sie bringen vielfältige Erfahrungen und Perspektiven ein, vereint durch den Glauben, dass Bildung und Unabhängigkeit für die Selbstbestimmung von Frauen entscheidend sind.

ABURY sticht durch seine ethischen Geschäftspraktiken hervor. Als gemeinnützige GmbH (gGmbH) fließen alle Gewinne zurück in die Projekte der Gemeinschaft. Jeder Herstellungsprozess ist transparent und die Marke setzt auf nachhaltige Produktion. Diese Transparenz schafft Vertrauen und macht die Verbraucher zu einem Teil von ABURYs sozialer Mission.

ABURY ist die perfekte Wahl für alle, die glauben, dass Stil und soziale Verantwortung zusammengehören. Jede Kaufentscheidung verstärkt eine Stimme, stärkt eine Gemeinschaft und macht die Welt mit jedem schönen Produkt ein bisschen besser. Mit ihrem Fokus auf Frauenförderung, ganzheitliche Bildung und kulturellen Austausch gestaltet ABURY nicht nur die Mode, sondern auch die Zukunft.

Um mehr über die ABURY Foundation zu erfahren oder dem ABURY Circle of Friends beizutreten, besuchen Sie bitte die Website abury.org.

A large group of diverse adults and children smiling while posing together outdoors against a rocky backdrop, showcasing a sense of community and camaraderie.

©ABURY Foundation gGmbH

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