Team
Frank Schmidt
Founder & CEO, Chief Curator & Editor
As a passionate entrepreneur with over three decades of experience in Emotional Brand Building, Entertainment, and Sponsorship, Frank has always believed in the power of emotions and communities. Throughout his career, he has founded several agencies and initiatives that reflect his passion for affinity contexts and emotional relationships (e.g., Ledavi Network). With AVVY, he is bringing together his know-how and network to establish an inspirational platform where a sophisticated community can curate compelling content, valuable insights, extraordinary initiatives, impactful projects, and attractive offerings, while gradually connecting with one another.
Marieke Hoppe
Co-Founder & COO, Curating Editor Health & Wellbeing
Marieke is a brand strategist and enthusiastic explorer of the world, particularly interested in people, cultures, habitats, food, and all forms of body movement and personal growth. Discovering and curating trends, developments, and approaches in health, wellness, sports, nutrition, as well as social and mental well-being, is her personal passion. She is driven by lifelong curiosity about the art of storytelling, and finds purpose in exploring, experiencing, and celebrating the beauty of humans, nature, and the extraordinary things this world has to offer.
Holger Pütting
Co-Founder & Head of Partnerships
Holger is an entrepreneur and founder with a strong passion for networking, travel, and trend scouting. As a long-time partner and friend of AVVY founder Frank, he leads NEST ONE, an agency for brand experience architecture. Holger draws entrepreneurial inspiration from discovering new places, engaging with inspiring people, and his diverse sporting activities. At AVVY, he is responsible for business development, networking, and brand partnerships.
Andrea Bury
Curating Editor Shape The World
Andrea is positively curious and loves meeting new people from completely different backgrounds and cultures. Her relentless pursuit of knowledge and understanding has taken her across continents, where she delves deep into the heart of diverse cultures, embracing their unique wisdom and practices. Andrea’s commitment to sustainability is not just a philosophy but a way of life, guiding her efforts to foster economic, social and environmental well-being through mindful practices. Her vision for herself and her social business ABURY is aiming to build bridges between different worlds, celebrating our shared humanity, and nurturing a global community bound by mutual respect and learning.
Luca & Gunnar Romeyke
Curating Editors Discover The World
As founders and owners of the boutique travel agency OneXperience, they have put their love and passion for travel at the heart of their work and created an exclusive oasis for travel lovers seeking the extraordinary. What drives them is their constant curiosity for unforgettable adventures and authentic experiences with nature, culture and people. They see it as their mission to share these enriching experiences with others and inspire them to explore the world in their own unique way.
Claudia Hornemann
Curating Editor Arts & Culture
Carsten Heintzsch
Curating Editor Zeitgeist & People
Carsten is the editor of the Avvy Zeitgeist & People Section. A experienced communication creative, Carsten channels the currents, tensions, and movements of people’s daily lives into thought-provoking essays and inspiring missions. He firmly believes that everyone is a unique and extraordinary individual, each holding a treasure trove of lifetime stories. Carsten’s passion lies in uncovering the ever-evolving Zeitgeist within these stories and celebrating it as a guiding force for us all. A true enthusiast of music and sports, Carsten is, above all, a devoted admirer of the incredible phenomenon known as humanity.
Chris Leete
Curating Editor Design & Architecture
Christopher Hellwig
Head of UX Design & Technology